Leading the Change is one of the main thought-leadership events for the Industry Marketing team at TelevisaUnivision. This Hispanic marketing forum has existed for over 11 years as an invite-only event for marketers of leading U.S. companies. LTC is a must-attend conference in the industry with a mix of inspiring keynote speakers, thought-provoking research, compelling brand case studies, and peer-to-peer networking. It is designed to elevate the Hispanic consumer strategy and win with these critical consumers.
In 2022 Leading the Change returned as an in-person event! My role as a designer was to work with the Event Marketing team in creating graphic elements throughout the venue's environment, dining spaces, client premiums, the virtual experience and on-site keynote presentation (including client presentations).
