In May of each year, New York City is the host of Upfront Week for broadcast networks. TelevisaUnivision held their event at the Jacob Javits Center. The purpose of Upfronts are to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. As the leading Spanish-language media and content company in the world, our mission was to invite our clients into an elevated interactive and immersive experience where they would be able to feel the latin vibes and get a taste of Hispanic culture.
My involvement in this event included but was not limited to: client communications (invitation, see you soon, thank you), social media assets, printed premiums, takeaway materials, environmental/vendor signage and digital assets, brainstorming and production of assets for the main presentation, food & beverage signage, & more.
My involvement in this event included but was not limited to: client communications (invitation, see you soon, thank you), social media assets, printed premiums, takeaway materials, environmental/vendor signage and digital assets, brainstorming and production of assets for the main presentation, food & beverage signage, & more.
